Bumble Spark

Love at first sight has lost its value with dating apps.

Partnering with Apple, Bumble will apply wearable mood sensing technology to create real, in-person connections.

We’re bringing it full circle.

Summit International Awards | Gold

THE APP

Users receive the photo of a mutual attraction. Using mood sensing technology, they can check their attraction stats based on detected mood, heart-rate, etc. A confirmation opens a map using location services provided by Bumble, so the user can approach immediately!

THE CAMPAIGN

OOH ads in common romantic meet-cute locations that reflect BumbleSpark mood colors.

A BumbleSpark-branded Apple watch to signal one’s availability.

MOOD-THEMED SPEED DATING

Speed dating events around the city so singles can experience the mood sensing technology and immediate connections of BumbleSpark. Once matched, we’ll suggest dates based on the mood that connected the users, to enhance their dating experience:

Blueberry pie-making if matched because of feeling “calm”, skydiving if matched because of feeling “excited”, playing with puppies if matched because of feeling “happy”, etc.

Art Director: Renny Eackelbary