Planned Parenthood + Lena: Lifeblood

52% of the population gets a period. Nearly 100% despise it.

Stem cells are capable of multiplying rapidly to produce new cells. These can be used to treat major diseases such as stroke, Alzheimer’s and Lou Gehrig’s disease. Menstrual blood contains, and can be used for stem cells as well.

Planned Parenthood will partner with diva cup company, Lena to create Lifeblood: a way for women to donate their menstrual blood to stem cell research.

Yes, this is possible.

Summit International Awards | Silver

A website and mail-in package so women can donate their period blood to stem cell research. A menstrual cup and sealed container allow women to collect from the comfort of home.

Tampons placed in public bathrooms to spread awareness.

A fleet of trucks launched on world menstruation day so women can donate their blood in person.

Art Director: Joel Chua