Tupperware: The Catfish

Insight | Every plastic food container is referred to as “Tupperware,” regardless of the actual brand. Idea | We’ll call attention to Tupperware catfishing. A phenomenon in which the life span of food is cut short because of people who treat all plastic containers as equal.

No one will risk the confusion after this “PSA”.

International Creativity Award | Bronze

tupperware cookbook.png

Reusable shopping bags reminding potential victims that the life of their food depends of them detecting the real Tupperware, at the point of purchase.

Tupperware NUMBER ONE BAG.png

Malia Bence (CW), Shani Azizollahoff (AD)